Concrete Products

JUN 2018

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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42 • June 2018 FEATURE BY JOSEPHINE PATTERSON tool for calculating LCCAs accompanied by a report that provides rationale on accounting for off-site costs not directly tied to PICP. The project will create training materials for ICPI member sales force and a training workshop. A list of potential PICP projects for LCCA has been provided for review. These will be con- verted to case studies with training materials for ICPI commercial sales representatives. HNA GROWTH In tandem with ICPI Foundation projects that advance interlocking concrete pave- ments in public and private nonresidential construction, the Institute maintains strong connections with contractors, installers and dealers, especially through the annual HNA show in Louisville. "The Hardscape North America show is one of our biggest accom- plishments," says Anderegg. "It is great for contractors, consumers, producers and the industry as a whole. The 2018 show will be a high-energy effort and a lot of fun. We are adding a day for contractors and will see greater year-over-year participation in the installer competition." More than 2,400 hardscape contractors, dealers and retailers attended the 2017 Hardscape North America trade show. HNA welcomed 57 new exhibitors last year, lead- ing to 16 percent growth on the exhibit floor and making it the largest show ever for the hardscape industry. The co-location with GIE+EXPO (Green Industry & Equipment Expo) added up to a total of 1,005 exhib- its—indoors and out—and provided HNA exhibitors exposure to over 11,000 landscape and hardscape professionals. The 2018 HNA and co-located GIE+EXPO will run October 17-19 at the Kentucky Expo- sition Center in Louisville. As a result of the shows' continued growth, a new format will be implemented, allowing contractors an extra day on the show floor. The indoor show floor will open exclusively for dealers, retail- ers and the media at noon on Wednesday, October 17. Then, beginning at 3 p.m. and continuing Thursday and Friday, the entire industry will be invited to visit the indoor exhibits. The 20-acre Outdoor Demonstration Area will be open Thursday and Friday for all show attendees. MEMBER SATISFACTION In its 2017 report, ICPI notes solid year-over- year gains in the results of an annual Member Needs Assessment survey, measuring how well the Institute is addressing producer, associ- ate and contractor priorities. The survey was conducted in January 2018 by ICPI, and drew responses from nearly 300 member representatives. ICPI members almost unanimously said the Institute's programs are important to their companies (99 percent) and that ICPI is accomplishing its mission "to deliver edu- cation and technical guidance leading to awareness, acceptance and use of segmental concrete pavement systems in the United States and Canada." An extremely high number of members also indicated that they would recommend joining ICPI to colleagues in the industry. During its current fiscal year, ICPI added 112 contractor members, increasing their ranks 10 percent. Furthermore, ICPI has the highest Net Promoter Score (NPS) of all trade associations monitored by McKinley Advisors, leading association consultancy in Washington, D.C. NPS gauges member loyalty and potential for membership growth. ICPI's NPS is 56 percent, which is universally considered "Excellent" by experts and is three times higher than the average trade association. "The impressive results on the Member Needs Assessment survey and Net Promoter Score speak to what members value," states Anderegg. "They value our educational and technical resources. Ninety-nine percent say membership is important to their company. When they go through the ICPI agenda, they cite things like Workforce Development. I expect the factors behind the Net Promoter Score will continue to improve and the net score increase." MODUS OPERANDI Since taking the reins at Mutual Materials, Anderegg expresses that one of the key areas she's worked on is strategic direction: "Where do we want to be in three to five years? How do we get there and get everyone on board to execute a plan? At ICPI, I want to mirror that. We are starting the process for the 2019-2022 strategic plan. It is important to have stra- tegic direction and the organization aligned behind that strategic plan." The objective, she adds, is to "Commu- nicate, communicate, and communicate. Really talk about the work we are doing." Toward that goal, ICPI has produced webinars documenting for members Institute accom- plishments of the past year. A follow-up webinar scheduled this month will focus on current work and priority projects. "I am excited about the 2018-2020 term. The industry is in a great position due to a strong economy and a lot of building activity. I am excited about Workforce Development and ICPI Foundation-backed technical pro- grams. We have a lot of great opportunities to help the industry continue to grow, and we are going to capitalize on this momentum," concludes Anderegg. INTERLOCKING CONCRETE PAVEMENT INSTITUTE At-A-Gl A nce Celebrating its 25 th anniversary, ICPI is the leading resource on emerging trends, technology and information for the segmental concrete pave- ment industry in North America. The Institute promotes best practices through installation guidelines, plus related training and certification. Membership consists of interlocking concrete paver producers, design professionals, installation contractors and suppliers of products, equip- ment and services related to the industry. ICPI offers a variety of services to its members through its vast library of technical publications, online design idea galleries, paver installer certification programs and the industry's only dedicated magazine, Interlock Design. — 2018-2020 CHAIR KENDALL ANDEREGG President Mutual Materials Bellevue, Washington CHAIR-ELECT MARSHALL BROWN, PhD President ACM Chemistries, Inc. Norcross, Georgia IMMEDIATE PAST CHAIRMAN MATT LYNCH President Oldcastle APG Northeast Region Red Bank, New Jersey

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