Concrete Products

JUN 2018

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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Page 24 of 61 June 2018 • 21 Novi, Mich.-based Chameleon Power, a key player in photo- realistic visualization technology in 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) formats, has extended its software platform to include additional tools for concrete and masonry projects. Contractors and producers can now leverage visualization technology to help customers select materials, colors and coatings for their projects in a digital environment. Customers can see a lifelike outcome of their final material and color schemes on any of Chameleon Power's viewing platforms—from websites to VR or AR design centers. "Concrete surfacing has unlimited design potential, from implementation to colorization," says Chameleon Power CEO Dan Dempsey. "Utilizing visualization tools to present the vast number of options expands the opportu- nity to quickly close sales for providers." Chameleon Power web, mobile, VR and AR software tools allow viewing and designing of concrete surfacing in any environment, he adds. Applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power visualizers are used by category-leading companies in building, remodeling and construction, and are being adopted in all industries where visualization is critical to the purchase decision. — www. SOFTWARE AUGMENTS PAVEMENT, SURFACE DESIGN AND SALES Chameleon Power timed expansion of its visualization portfolio for flatwork and paving stone installers and their suppliers with World of Concrete 2018. NEWS SCOPE TECHNOLOGY

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