Concrete Products

MAY 2018

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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Page 54 of 71 May 2018 • 53 FEATURE TRUCKS & COMPONENTS Ohio-based East Mfg. is marking a milestone year in 2018 with Special 50th Anniversary Trailer Packages, stan- dard on each of its dump, flatbed, drop deck and refuse aluminum trailer lines. The packages include gold East nameplates, 50 th Anniversary logoed mud flaps, and—for flatbed and drop deck models—gold anodized flat hook tie downs. East Mfg. began in 1968, named for the east Ohio area it still calls home. The name was "short and sweet," says owner Howard Booher. "We had tremendous road construc- tion on the new Interstate system that was centered in the area. It was the ideal location." Born and raised on a dairy farm, Booher's hands-on expe- rience as an aluminum welder led to his dream of building a better trailer with the lightweight alternative to steel. East has reacquired its first dump trailer, which Booher welded and delivered to his first customer, Tom Shields. After several variations on the aluminum dump trailer, including a dump body in 1970, East proceeded to build out a waste and refuse body line in the 1970s and 1980s, and forged its first flatbed and drop deck trail- ers in 1982 and 1990. Among dump truck operators and other construction users, the manufacturer has become synonymous with the smooth-sided East Genesis design, developed in 2001. Once the design caught on, many dump orders called for the stronger, smooth sidewalls, which are more aerodynamic, easier to clean and do not show dents from the inside. Over five decades, East has grown through 20 expan- sions, from a charter 7,200-sq.-ft. headquarters, built in 1968, to an operation spanning 110-plus acres with 680,000 square feet of manufacturing and building space. Payroll has climbed from 10 employees in 1968 to nearly 550 in 2018. — East Manufacturing, Randolph, Ohio, www. EAST MANUFACTURING | ANNIVERSARY TRAILER PACKAGES Genesis dump, flatbed bear Anniversary Trailers' golden marks.

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