Concrete Products

MAY 2018

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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16 • May 2018 www.concreteproducts.com NEWS SCOPE INFORMATION TECHNOLOGY STEP ONE: Powerhouse 50™ Concrete Remover Powerhouse 50 ™ should be applied either by sprayer or bucket and brush. Depending on the thickness, Powerhouse 50 ™ is usually diluted 50/50 with water. CONCRETE REMOVAL PROGRAM STEP TWO: Xtreme Clean™ Neutralizer and Surface Cleaner Xtreme Clean ™ is then used as rinse diluted one part product to 10 parts water, and as a water- based equipment wash. Xtreme Clean ™ will neutralize the Powerhouse 50 ™ as well as clean and degrease the surface. STEP THREE: Bio Slide™ Concrete Repellent CoaƟng Once the surface is clean, use Bio Slide ™ as a coaƟng to repel future concrete from sƟcking to the equipment. Spray on Bio Slide ™ and walk away. Bio Slide ™ will repel concrete for up to three days. U. S. CORROSION TECHNOLOGIES, LLC 2638 NaƟonal Drive,Garland, TX 75041 800.638.7361 • FAX 972.278.9721 Call for 30 day trial of all three products, use code 123 www.corrosionx.com/concrete Treated Untreated A reimagined brand, story and logo Command Alkon unveils this month establish a new identity that includes a mantra capturing the essence of "the why" for people across the building materials community. The move celebrates what management notes is "the com- mitment from contractors, concrete producers, raw material suppliers and haulers to drive digital transformation—marking a meaningful moment for the industry, the company, and the people who collec- tively build our world." "Drawing on the industry reputation and strength of relationships we've built in each segment of our business, we believe our reimagined brand further aids our goal to lead the digitization of our industry, create clearer understanding, grow the market, and further attract the very best talent around the world," says CEO Phil Ramsey. "Updating our identity reflects where we've been, where we're headed, and aligns our story to our strategy." Over the last four decades, he adds, Command Alkon has revo- lutionized heavy building materials with market-leading industry solutions. Building on the proven performance and collaborative industry partnerships nurtured in that time, the company is aligning the brand to "[a] focus on delivering A+ experiences to customers and partners, alongside a unified face across solutions and locations around the world." A new logo and tri-con mark reflect those qualities. Through the "Together We Build Amazing" mantra, Command Alkon aims to capture the essence of the industry's collective vision, where all participants impact and are impacted by one another. When collaboration and partnership are infused in daily intra- and inter-enterprise operations, goals are accomplished more efficiently and effectively, and greater prosperity achieved. The driving forces behind the reimagined brand are professionals from Command Alkon's global customer community, each of whom possesses the wisdom, courage, confidence and grit to challenge the status quo, solve per- vasive problems, and redefine the way business gets done. "Over the years, Command Alkon has placed an enormous value on crafting innovations to increase productivity, improve future out- comes, and help our customers perform to the best of their ability," affirms Vice President of Marketing Ed Rusch. "It's imperative for our identity to coordinate with our deep dedication to helping create amazing outcomes. The ability to thrive in a digital age, as well as positioning Command Alkon as the forward-thinking, human-cen- tered technology company for the industry, is fundamental." Concurrent with the reimagined brand reveal, Command Alkon is reprogramming its website, www.commandalkon.com, to provide a more customer-focused, mobile-friendly and dynamic user experi- ence, with stories organized around critical business and technology achievements. Command Alkon locks up role in heavy building materials digital supply chain

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