Concrete Products

JUL 2014

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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36 • JuLY 2014 www.concreteproducts.com 800-326-9349 • w w w.shumakerindustries.com • Save Time Washes mixer in 30-40 seconds • Save Water High pressure cleans the mixer using 1/3 of the water of the typical hose • Save a Headache Automating wash down means no more wet loads BRIEFS MANUFACTURERS Michigan-based Besser Co. is marking several milestones in 2014: 110 years in the concrete products business, 60 years of industry educa- tion, and 10 years as an employee-owned com- pany. "To acknowledge the significance and excitement behind these milestones, we intro- duced a new logo and website. The new look balances a humble reflection of our past while embracing our future," says Director of Market- ing Kari Schellie. "We felt it was an appropri- ate time to change our look on the outside to reflect the progress we've made on the inside." Some may recognize the original globe that was incorporated in the Besser logo during the late 1960s to refect the company's global presence. The new logo also adopts the "Trust- ed Since 1904" tagline to acknowledge Besser's longevity in the industry. "Our new logo is a true refection of growth and transformation. We wanted to pay tribute to our company's notable history while modernizing the logo to re- fect the tremendous efforts we've made over the past several years," says Besser President and CEO Kevin Curtis. Among those efforts he cites the Servopac con- crete product machine; new, intelligently designed curing systems; and, innovative, big board paver machines. The new www.besser.com is designed to ensure compatibility with today's brows- ers, tablets, and mobile devices. Compared to the prior version, users beneft from rich- er online content that is easier to navigate and share. The site features Besser's complete range of concrete products equipment, tech- nical support materials, and educational op- portunities. A new look for a bedrock brand Oldcastle Architectural's Crawford transitions to Meadow Burke D o u g C r a w f o r d h a s joined Meadow Burke as vice president – Oper- ations & Development. A newly created role, it will see him tasked with leading collaboration between manufacturing and sales functions, plus business development activities, to further strengthen the company's enterprise operating structure; improve leadership; and, increase the ability to execute strategies driving long-term per- formance and growth. Crawford joined Meadow Burke parent, Old- castle Inc., in 2008 as Architectural Products Group vice president of Development, where he played a vital role in the Masonry & Hardscape Group's Commercial Performance System launch. He has led the Oldcastle Building Products devel- opment function since 2011, overseeing projects and acquisitions. Crawford joined Oldcastle from the Boston Consulting Group, and holds an MBA from Northwestern University's Kellogg School of Management. "Meadow Burke has overcome significant challenges in recent years by right-sizing the organization and adapting its commercial model. The road ahead will be challenging and require a new recipe for success, which includes adding differentiated products to our portfolio and expanding value-added service capabili- ties," Crawford affirms.

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