Concrete Products


Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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Page 44 of 73 August 2019 • 43 COVER STORY ERNST COLLEGE PARK Past orders dispatched from sister ready mixed plants to the northeast and north- west could reach toward the south end of the market, Rogers adds, but would stretch slump and 90-minute delivery tar- gets. In a nod to sales prospects among paving contractors and jobs toward central Atlanta, College Park is the first Ernst Con- crete plant in Georgia with central mixed equipment—a Vince Hagan TM12 tilt drum anchoring the wet alley—and a fleet of rear discharge mixer trucks. In addition to its Hartsfield-Jackson and I-285 proximity, the new operation positions the producer to deliver loads farther south, into other Fulton County growth areas. The College Park plant has covered existing accounts, developed new business, and occasionally supplied jobs requiring up to 20 trucks per hour throughout its first year. "Atlanta market contractors typically assemble finishing crews to handle up to 120 yards per hour," notes Operations Man- ager Scott Ovenshire. "We can easily handle those types of jobs and load up separate, smaller orders at the same time from Col- lege Park." Plant and fleet visibility, he adds, are spurring orders. One established customer of Ernst Concrete plants to the north was unaware of the College Park location until he saw the five-acre plant expanse and familiar green fleet graphics from a com- mercial flight landing at Hartsfield-Jackson. "Every week we are picking up business opportunities," Ovenshire affirms. GEORGIA FLOURISH Leading into Concrete Products' last visit ("Active Alleys," March 2017), Ernst Con- crete had doubled transit mixed capacity at the Lawrenceville headquarters plant in Gwinnett County. Volume there and oppor- tunities throughout the Atlanta market have continued to climb. The five counties where the producer does the bulk of its volume are logging annual population gains of 5,000-12,000. They account for nearly half the 80,000 to 90,000 moving each year to Georgia, whose population is projected to eclipse 11 million by 2025. Residential and commercial building have paced economic development activity indicated in Georgia's lofty positioning on annual Area Development and Site Selection state business climate surveys since 2012. National Ready Mixed Concrete Association production estimates likewise show demand justifying Ernst Concrete's capacity and effi- ciency investments, as annual Peach State volume has soared from a 6.2-million-yd. trough in 2010 to 11.5 million yd. in 2018. Continued on page 44 Permitting of the twin alley plant was routine, entailing merely the addition of equipment to a quarry well shielded from residential development. The dispatch building exterior de- sign was subject to review by Clayton County, which has moved to require stone or compa- rable hard veneer in most commercial development. Ernst Concrete oriented silo graphics for Interstate 285 and Georgia Highway 85 visibility. The silos rise 105 feet above ground level, but are on a quarry plateau below local roads and nearby highways. The producer set up shop at College Park after an invitation from longtime owner John D. Stephens, who in turn picked a buyer for his prized quarry. The Stephens brand equity is not lost on Luck Companies (top, opposite page).

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