Concrete Products

JUN 2019

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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14 • June 2019 www.concreteproducts.com NEWS SCOPE PRODUCERS Recognizing that digitization and adoption of new technology are critical to helping customers take advantage of growth projected for the U.S. construction business in the coming years, LafargeHolcim is transforming its customer experience with the launch of ConcreteDi- rect, DirectAccess and www.MaterialsThatPerform.com. Each of the digital solutions are part of an ongoing strategy to improve engage- ment, streamline interactions, optimize projects, and bring added convenience and ease to customers: • ConcreteDirect. Makes ready mixed concrete ordering and load tracking simple. A free app for smartphones running iOS and Android, Concrete- Direct is a project coordination tool that helps customers save time, increase transparency with orders and deliveries, and boost crew utiliza- tion. Contractors can place, change and confirm orders, as well as track delivery progress. ConcreteDirect can be downloaded on a smartphone by searching for the app on Google Play or Apple Store. • DirectAccess. Provides customers access to their accounts 24/7, enabling them to manage all aspects of the billing process, including checking account balances and making payments online. • MaterialsThatPerform. Website provides a comprehensive, centralized resource for product information, thought leadership, key projects and easy access to all U.S. ready mixed concrete, aggregate and cement locations under LafargeHolcim. "It's essential that innovation and adoption of new technology are at the forefront of how we do business, to continue to progress and grow as an industry," says Jamie Gentoso, CEO of US Cement operations. "At LafargeHolcim, we challenge ourselves to think of new ways to drive efficiency, time savings and ease of communication to make it as easy as possible for our customers." New digital tools steer LafargeHolcim customer experience Programmers have loaded ConcreteDi- rect to afford users maps and order details, active or pending order sta- tus, and messages. Customers can now register for 24/7 access to the new account man- agement platform.

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