Concrete Products

MAY 2019

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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38 • May 2019 www.concreteproducts.com COVER STORY CASILIO CONCRETE SALUTING VETERANS, FIRST RESPONDERS While upgrading the company's fleet, Tony Medei saw an opportunity to stand out from the competition while paying tribute to first responders and military veterans. Working with Scribbles & Drips, they were able to create eye-catching designs for two new trucks—an Oshkosh S-2346 and Terex FD 4000. Scribbles & Drips used satin desert digital camo prints as well as made their own graphics for the Terex truck's veteran tribute. Satin over laminate was applied to all the graphics, along with gloss accents on the logos. Obsessive Car Detailing of Slatington, Pa., applied a ceramic coat to protect the design elements from harm- ful contaminants the mixer would encounter at the batch plants and job sites. A similar process was used for the Oshkosh first responder tribute truck. The trucks have proved a differentiator for Casilio Concrete, Maria Medei notes: "We have a lot of compe- tition in our area; seven other producers in the Lehigh Valley. We have moving billboards and might as well use them as a tool. Trucks have been used for a police night out, veterans festival and kids' 'touch a truck' gather- ings. We put our best drivers in these new trucks and know they will keep them looking good." In the current labor market, companies are strug- gling to recruit and retain good drivers and operators. Casilio Concrete is no different. Updating the company's fleet is just one strategy it is using to address the issue. New trucks give drivers a sense of pride in their work, explains Maria. The company plans to order two to three new mixers to be delivered in 2020. In addition to a mod- ernized fleet, the company offers an attractive benefit package, competitive salary, and accommodates a healthy work-life balance to entice potential hires. Casilio Con- crete stays true to its authenticity and values by treating its employees as members of its own family. As the com- pany enters a new era with a fresh look, it hopes to build on the legacy of its past generations and continue to be a mainstay in the Lehigh Valley for years to come. The 11-yd. Oshkosh S-2346 mixer runs on Cummins ISX12 power and an Allison RD 4000 transmission. PHOTOS: Scott Krycia

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