Concrete Products

JUL 2018

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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42 • JULy 2018 www.concreteproducts.com MANUFACTURERS Duane Rondeau, a 30-year Besser Co. veteran, has been promoted to exec- utive director of Sales – Masonry & Hardscape, respon- sible for national and international sales teams. Upon graduating with a Mechanical Engineering degree from Mich- igan Technological University, Rondeau joined the Besser Engineering team in 1988, later moving into sales administration and ultimately a leadership role in international sales in 2012. He will oversee an experienced and diverse sales team focused on providing industry-leading customer service, working especially with North American and Inter- national Market Directors John Reedy and Mike Munro. BRIEFS MANUFACTURERS REPORT: FIBER CEMENT SIDING GAINS ON VINYL Fiber cement siding demand is forecast to grow 3.3 percent per year, to 2.1 billion square feet by 2022, and support sales volume that con- tinues to outperform that of most other siding products. Led by Elementia, James Hardie and Nichiha, the market for fiber cement siding and companion building products will reach $1.6 billion in 2022, reflecting price increases and a shift to higher value offerings. These and other trends are presented in "Fiber Cement in the US, 3rd Edition," a new study from Cleveland market researcher Freedonia Group. Growth in fiber cement sales will come from three main areas, the study finds: strength in U.S. residential and commercial building; gains in market share, especially at the expense of vinyl siding; and, product improvements, including the introduction of premium siding grades. The market for fiber cement siding totaled 1.8 billion square feet ($1.2 billion) in 2017, accounting for 70 per- cent of total fiber cement sales. Fiber cement is the second most widely used type of siding behind vinyl, and has captured an expanding share of the overall market largely due to its aesthetic and performance advantages over vinyl, hardboard, and natural wood. Backer- board is responsible for the second largest share of fiber cement demand, accounting for 25 percent of sales. Moulding and trim round out much of the remaining product applications. "Fiber Cement in the US, 3rd Edition" (May 2018, 137 pages) is available for $5,300 from Freedonia Group, 440/684.9600, www.freedo- niagroup.com. Duane Rondeau As powertrain heavyweight Detroit observes its 80th anniversary in 2018, parent company Daimler Trucks North America LLC is marking another important achievement: Production of its one millionth heavy-duty engine platform (HDEP) engine. The engine is a shared milestone between Detroit's Redford, Mich.-based manufac- turing facility and Daimler AG's Mercedes-Benz plant in Mannheim, Germany. Introduced in 2007, HDEP was jointly devel- oped in Germany, Japan and the United States. HDEP engines have 90 percent shared parts worldwide, which has resulted in significant cost savings and uptime efficiencies. The first HDEP engine in North America was the Detroit DD15 engine, which today leads the industry with more than 60 percent market penetration and best-in-class fuel efficiency. The DD13 and DD16 engines were later introduced to meet the needs of additional heavy-duty applications. "Detroit will continue to leverage the power of Daimler's global resources to push the envelope with transformative technology and products so that we can exceed customer expectations in all dimensions," affirms DTNA Powertrain Engineer- ing Head Rakesh Aneja.

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