Concrete Products

MAR 2018

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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Page 44 of 75 March 2018 • 43 CHAIRMAN'S REPORT RODNEY GROGAN, NRMCA "In our NRMCA State Association of the Year Award judging, all five candidates had a focus on Build With Strength efforts. The coa- lition needs opportunities brought from local or state allies to the national level if we are to have successful relationships with stakehold- ers and promotion targets." In contrast to the pavement market, where NRMCA has devoted significant re- sources, he adds, "The sales cycle for a building structure and enclosure is longer than a paving project. To convert a low- to mid-rise structure to concrete, we have to be engaged much earlier in the project than in the past." Using member and staff reports, along with Dodge Data & Analytics figures, NRM- CA cites Build With Strength results. In the all-important metric—floor area for concrete buildings—the share in one to three-story projects increased from 21.6 in 2016 to 24.4 percent last year, while the share for four- to seven-story projects decreased from 16.7 percent to 15.3 percent. Since the Build With Strength and Con- crete Design Center services launch, NRMCA Structures & Sustainability Division staff, pro- ducer members and regional, state or local af- filiates have consulted on 191 projects. Design assistance and promotional work have influ- enced projects accounting for 3.2 million yd 3 of ready mixed concrete. Buildings converted from cast-in-place concrete alternatives, plus those where initial concrete specifications have been retained due to coalition influence, have amounted to 1.7 million yd 3 . PAVE AHEAD The Build With Strength Concrete Design Center is modeled on the more established Design Assistance Program (DAP) under the NRMCA Local Paving Department. DAP offers private or public project owners basic engineering details plus cost and life cycle comparisons between concrete and alternate materials for highway, street, parking lot and industrial pavements. Local Paving is a fitting target of focus for 2018 NRMCA Chairman Grogan, whose career in construction materials began in 1994 with a 12-year tour of duty at a road building business under MMC Materials parent, Dunn Investments. In 2017, Local Paving staff teamed with producer member representatives and state or local allies to pursue 440 pavement projects—180 of them DAP report subjects. Of targeted projects' 3.7 million yd 3 of ready mixed concrete require- ments, about 1 million yd 3 was specified and delivered for streets or parking lots. That volume represents a nearly 15 percent in- crease above comparable 2016 figures. In mainline highway pavements, Grogan notes, "Local Paving has conducted surveys to identify methods for NRMCA and allies to gain a greater share of Federal Highway Administration-funded projects, whose po- tential volume exceeds present annual ready mixed concrete deliveries. Surveys find that public and private construction decision makers have positive views of concrete pave- ments, especially in terms of cost, strength, durability and service life." To identify promotion strategies that will increase the share of concrete across the pave- ment market, NRMCA enlisted DDC, the Wash- ington, D.C.-based public affairs firm assisting the Build With Strength coalition. Last year, it developed the Pave Ahead brand and logo and launched a standalone web site highlighting the paving design center and related ready mixed concrete product offerings. In addition to Pave Ahead, NRMCA has collaborated with the American Concrete Pavement Association and Portland Cement Association on web-based pavement design software for concrete and other cement-based paving solutions. The result is the January 2018 launch of The site affords visitors essential drawings and figures for concrete parking areas, streets and industrial applications using jointed plain concrete, continuously reinforced concrete and roller compacted concrete, plus consid- erations for composite pavement sections and full depth reclamation with cement and concrete overlays. GOVERNMENT AFFAIRS MMC Materials and fellow NRMCA members find the Trump Administration in tune with burdensome rules and regulations' impact on the construction materials industry and overall economy. After more than a year into the new administration, notes Grogan, fewer businesses are concerned with where or when the next shoe is going to drop from the Department of Labor, Environmental Protection Agency or Federal Motor Carrier Safety Administration—and more comfort- able with the prospects for consistency from federal regulators. Over the past 14 months, NRMCA has welcomed the stalling, freezing or official withdrawal of more than 80 percent of rules or regulations the industry deemed "crucial targets" due to their negative impact on ready mixed concrete production or down- stream construction activity. Continued on page 44 With 50-plus ready mixed concrete plants, MMC Materials Inc. and sister operation Bayou Concrete deliver comprehensive solutions to commercial and residential customers through- out Mississippi, southern Alabama, western Tennessee and eastern Louisiana. Management is straightforward about each company's mission: "To be the most respected ready mix concrete supplier in each market we serve. We will focus on the basics of our business: Superior Quality, Employee Enhancement, Responsive Customer Service, and Financial Stability." MMC Materials marked 90 years in business in 2017, reflecting on phases of growth that established a deep footprint in Mississippi then neighboring states. 2018 National Ready Mixed Concrete Association Chairman Rodney Grogan has been president of MMC Materials since 2006 and more recently gained respon- sibility for Bayou Concrete and another sister business, Dunn Road Builders. He had led the latter business for nine years prior to the MMC Materials appointment. MMC MATERIALS At-A-Gl A nce

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