Concrete Products

MAR 2017

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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www.concreteproducts.com March 2017 • 53 FEATURE SHOW REPORT Western Star Trucks commenced a 50th anniver- sary celebration at its annual dealer meeting, outlining a year of special events, truck show appearances and an enhanced website presen- tation. The first Western Star trucks were made in 1967 in Kelowna, British Columbia, to serve the mining, lumber and oil industries. Knowing the duty cycles and site conditions customers encountered, the manufacturer built the early models by hand to ensure they met high stan- dards and drivers could operate in comfortable and safe conditions. Now owned by Daimler Trucks North Amer- ica, with Portland, Ore., and Cleveland, N.C., production facilities, Western Star cites a stan- dard for vocational and work trucks. It also entered the on-highway market in 2015 with the 5700XE, its first aerodynamic truck. "While we honor our roots in celebrating this milestone, it is important we continue to push the boundaries of innovation and tough- ness," says President Kelley Platt. — www. westernstar.com/50 Booth B9300 WESTERN STAR DEALERS KICK OFF GOLDEN YEAR One of the first anniversary-themed trucks dispatched for field duty was a 4700-mount- ed Con-Tech BridgeKing for the World of Concrete challenge course. PHOTO: Concrete Products

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