Concrete Products

MAR 2017

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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Page 48 of 85 March 2017 • 45 FEATURE SHOW REPORT Virtual laboratory visitors can "experience" MasterFiber CB. MasterVision's first project presentation reaches high, to supertall reinforced concrete or composite concrete and steel structures. Their common thread is the use of high performance concretes designed with BASF Master Build- ers admixtures. hardening at low, ambient and even heat curing temperatures, expediting construction. • MasterFiber CB. A family of new generation, chemically bonding macrofibers replaces steel reinforcement in many applications, including slabs-on-grade, and results in more efficient, economical concrete placements. • MasterSphere. A microsphere-based admixture technology that produces consistent, freeze-thaw durable concrete to extend structures' service life. • MasterSuna. A convenient admixture solution for consistent concrete qual- ity, even with clay-bearing sands. From the laboratory, MasterVision proceeds to a virtual cinema, where users can hear about how BASF and Master Builders Solutions support the success of their next construction project. MasterVision debuted in North America at the 2017 World of Concrete, offering attendees a unique view of current and future BASF Admixture Systems business innovations. "The virtual reality platform enables BASF to provide industry education from a unique perspective and allows us to share the value of our innovative solutions, hands-on, with the entire construction team," says Brad Violetta, head of Marketing, BASF Admixture Systems North America. "Users have been fascinated with the experience. And ideas regarding future opportunities for our virtual reality system are endless." Prospective extensions of the charter 2017 World of Concrete and Con- Expo-Con/Agg offerings include tours of BASF laboratories in Cleveland and Trostberg, Germany, from anywhere in the world. Future versions may likewise incorporate interactive product demonstrations, equipment simulations, and actual project tours under construction. — BASF Construction Chemicals/Admix- ture Systems, Cleveland,, Booth S60329 · 855 652-6520 Trusted, field-proven software to: • Quickly adjust the quantity of each batch constituent in real time • Easily balance your mixes using key parameters such as local material properties, temperature and moisture, density, absorption and granularity • Preserve key ratios and volumetric yield FASTER PRODUCTION CONSISTENT QUALITY from ANYWHERE and at ANY TIME BATCHING Power up your performance and bottom line

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