Concrete Products

MAR 2017

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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44 • March 2017 FEATURE SHOW REPORT The company will engage ConExpo-Con/Agg 2017 attendees with the MasterVision virtual reality system. A self-directed experience offering a real world perspective not possi- ble in print or video, MasterVision provides a total immersion opportunity that brings complex and innovative concepts to life. "With virtual reality, we can take our industry on a voyage of discovery, convey- ing much more intense information about our BASF ADMIXTURE SYSTEMS Ready to take users through the BASF Ad- mixture Systems virtual laboratory, Mas- terVision debuted in January at the 2017 World of Concrete. The virtual reality plat- form returns to the Las Vegas Convention Center this month for ConExpo-Con/Agg. PHOTOS: Concrete Products technologies, and how we create chemistry," explains Sven Asmus, global business seg- ment director for BASF Concrete Admixtures. MasterVision users can begin with a tour of a virtual city where replicas of the world's most iconic "supertall" skyscrapers rise up out of the landscape to their con- structed heights. BASF Admixture Systems' Master series products have contributed to the construction of the structures—thought to be questionable or impossible just over a decade ago—including One World Trade Center in New York City, Burj Khalifa in Dubai, and the mile-high Kindom Tower under construction in Jeddah, Saudi Arabia. Users can then take a virtual laboratory tour, experiencing in a 3D environment how innovative products help construction pro- fessionals realize new concrete performance possibilities: • Master X-Seed. An engineered admixture of suspended crystal seeds containing nanoparticles, it accelerates concrete

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