Concrete Products

MAR 2016

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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Page 42 of 75 March 2016 • 41 BRIEFS ORGANIZATIONS more than 180 education sessions and work- shops, networking events, plus an exhibit hall with more than 300 show-related suppliers and strategic partners. The ConExpo-Con/Agg and IFPE 2017 education meetings are free of charge for all exhibitors but registration is required. Regis- tration for the March meeting is open at www. or A robust webinar series, live and on demand, will also be offered in the run-up to the shows on exhibiting best practices as well as show-spe- cific education modules. A variety of exhibitor engagement marketing tools will help compa- nies promote their show presence. "AEM is a longtime proponent of exhibitor engagement outreach and education to maxi- mize return on investment, and these compli- mentary exhibitor meetings and webinars are an integral part of that commitment," says ConExpo-Con/Agg 2017 Chair Rich Goldsbury (Doosan). "We know trade shows are a significant investment, and these educational offerings will assist companies in gaining the most value from their exhibit dollars," adds IFPE Chair Bob Mortensen (Husco International). ConExpo-Con/Agg and IFPE exhibitor meet- ing attendees will learn about new show fea- tures and planning tips to simplify their par- ticipation and better connect with customers. They can also meet with show management and official vendors on specific questions and plan- ning needs. The Chicago meeting in August will focus on information of particular use to first- time and smaller exhibitors. Additional exhib- itor education session details can be obtained from AEM's Mary Bukovic, 414/298-4173; mbu- LAYOUT EASES 2017 SHOW NAVIGATION ConExpo-Con/Agg 2017 will feature a stream- lined layout to help attendees more easily comparison shop for equipment, products and services, notes show manager, the Association of Equipment Manufacturers. The reconfig- ured layout is designed to create better syn- ergy between outdoor and indoor space prod- uct areas, and make it easier for attendees to navigate an event staged every three years and billed as a international gathering for the con- struction-related industries—one showcasing the latest equipment and product innovations and attracting exhibitors and attendees from all industry segments around the world. As part of the new layout, the Gold Lot includes an expanded Gold Hall and now extends to Las Vegas Boulevard, using the site of the soon-to-be demolished Riviera Hotel, and a new Bronze lot (with Bronze Hall) has been added south of South Hall, extending the length of the building. Both lots will feature registration areas—satellites to the main reg- istration area at the Westgate Convention Center (formerly Las Vegas Hilton) adjacent to the LVCC North Hall. Show management cites increased demand for exhibit space as a major factor in a floor redesign aimed at optimizing available space. "ConExpo-Con/Agg is guided by volun- teer industry leaders and we want to most effectively connect the exhibitors and attendees and deliver a quality show expe- rience; these improvements will help us achieve that goal," says Goldsbury. "Demand has been stronger than ever, especially for indoor space, and we worked with the Las Vegas Convention Center to explore all options; we are confident this show footprint will enhance ROI for all stakeholders," adds ConExpo-Con/Agg Show Director Sara Truesdale Mooney. —

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