Concrete Products

JUL 2015

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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24 • July 2015 www.concreteproducts.com Fiber cement siding specialist Nichiha USA plans mid-year rollout of RoughSawn panels, first shown in May at the 2015 American Insti- tute of Architects convention in Atlanta. Part of the company's Wood Series line, the clad- ding's rough-around-the-edges texture and earthy, weathered colors emulate the look and feel of aged barn wood. The effect is condu- cive to achieving a vintage or rustic look for commercial and residential projects, product developers note, while maintaining modern performance and durability. "Reclaimed wood is one of the industry's hottest design trends, and our new Rough- Sawn line delivers that rugged look without the associated hassles or cost," contends Nichiha Vice President of Sales & Marketing Michael Cobb. "Along with handsome appear- ance, the panels offer the high-performance benefts of our Architectural Wall Panels, in- cluding a built-in rainscreen." RoughSawn is produced in three rustic col- ors—Tobacco, Smoke, and Espresso; 18-in. x 10-ft. panels, 5/8-in. thick, net coverage of 15 square feet. The new product's weathered look stands in sharp contrast to Nichiha's existing Wood Series offering, VintageWood, which has a more refned appearance suitable for modern and retro exteriors alike. Both uti- lize the Ultimate Clip system, affording a 10- mm drained and back-ventilated rainscreen to allow moisture to drain away and the envelope to dry. — Nichiha USA Inc., Johns Creek, Ga., www.nichiha.com NEWS SCOPE PRODUCERS Nichiha RoughSawn fiber cement panels play to reclaimed-wood trend RoughSawn fber cement siding joins the producer's Wood Series offerings. Global fiber cement product shipments are projected to expand 4.4 per- cent per year through 2019, to 32.6 million metric tons, driven especially by demand in North America and deeper penetration in building applica- tions, according to World Fiber Cement, a new study from Cleveland mar- ket researcher Freedonia Group. It projects strongest growth in the exte- rior molding and trim segment, coupled with continued gains in siding. Between 2004 and 2014, Freedonia researchers estimate, fiber cement siding nearly doubled its market share in the U.S., which accounts for about one third of overall product shipments world wide. Accelerat- ing building activity, particularly in the U.S., will drive gains in North America, the most rapid growth market for fiber cement products. Mexico is also projected to post solid fiber cement product demand, as building construction rebounds from losses between 2009 and 2014. The study finds a 5.1 percent annual growth rate in North America during that win- dow, and projects fiber cement product shipments in the region climbing from 3.8 million metric tons in 2014 to 5.2 million metric tons in 2019. Additional information on World Fiber Cement can be obtained from Free- donia's Corrine Gangloff, 440/684-9600; www.freedoniagroup.com. REPORT TRACKS MODERATE GROWTH IN FIBER CEMENT PRODUCT DEMAND

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